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Your Trusted Partner in Agriculture Since 1980
Decades of dedication, service and relationships that power local agriculture.
Regier Equipment Company has proudly served the Madrid, Nebraska area since 1980. What began with White Farm Equipment and Bush Hog has grown into a full-service AGCO dealership representing leading brands like Massey Ferguson, Gleaner, Challenger, Sunflower, White Planter and Precision Planting.
Whether you’re purchasing your first tractor, maintaining a trusted machine or upgrading your operation with cutting-edge ag technology, our experienced team is here to help. We’re proud to be part of the local community and remain committed to personalized support, dependable service and quality equipment.
Rooted in Farming. Driven by Service.
Founded by Ron and Lorie Regier, our dealership was built on hard work, honesty and a deep commitment to our customers. Over the years, that commitment has expanded beyond the dealership — supporting youth in agriculture, giving back to local events and helping build a strong team for the future.
Ron continues to lead with a customer-first approach, while Lorie’s strategic insight and behind-the-scenes planning have helped guide us toward long-term growth and Five Star Dealer status.
Our People Make the Difference
With decades of combined experience in ag equipment sales, parts, and service, our knowledgeable team brings hands-on support to every interaction. From the field to the front counter, we focus on honest advice, responsive service, and long-term solutions tailored to your operation.
We treat every customer like a neighbor—because they usually are.
Award-Winning Commitment to Service
AGCO Dealer Excellence
The AGCO Dealer Excellence Program evaluates and recognizes dealers based on performance in key areas, all with the goal of improving customer satisfaction. The program’s highest honor is the “Five Star” rating. Regier Equipment Company has earned multiple Dealer Excellence Awards since 2017, including four Five Star ratings.
AGCO After Sales Pro
The AGCO Aftersales Pro Award recognizes dealerships that achieve the highest level on AGCO’s Parts and Service Indexes, signifying excellence in parts and service capabilities and customer satisfaction. Regier Equipment has achieve this recognition in 2021, 2022, 2023 and 2024.